Colour Futures

  Colour Futures is the colour communication tool from the international team of colour experts at ICI Paints. It is the result of ongoing worldwide colour trend research, forecasting and development. It is aimed at ICI Paints marketers as well as experts and opinion leaders in appropriate areas to assist in planning and predicting colour trends in paint.The objective is to provide the reader with international trends in colour one year in advance.

2006 Colour of the Year

The colour futures team has identified yellow,enchanced with a touch of green, referenced as 60YY 57/304 (Kiwi Green) as the Colour of the Year for 2006.This colour has an authentic nature- it feels totally honest & genuine. An exquisite green gold, it shimmers with the softness of candlelight. It has an expressive quality that reveals a multiplicity of character. It reflects an essence of experience. It feels natural and in harmony with nature. It is restorative & protective – it is vital and nourishing.